Field Information
Name of the Degree Program: ACCOUNTING and FINANCE
Name of the Degree to be awarded: Degree of Bachelor of Arts in Marketing Management
Degree to be awarded by: Subjected to the Approval of the College Advisory Council
Standard/Regular Period of Study: 4 Academic Years with 8 Semesters
Standard/Regular Period of Study for Extension: 5 Academic Years with 12 Semesters
Fees / Charges for Regular and Extension Students: per the month
Rationale of the Program
As a result of promulgation of free market economic policy in Ethiopia since the beginning of the 1990s, the country is at crossroads where it heads towards a growing participation of the private sector in economic activities. The growth of the private sector economic activities provided that the business policy environment remains so attractive. Apart from domestic business ventures, there is also a growing tendency of attracting foreign direct investment.
To achieve the socio-economic development goals of the policy provisions, however, the performance of the private sector has to be competitive and successful. In addition to the need for successful entrepreneurship, success and performance of the private sector needs a sound marketing performance as its wing to reach the consumers of its goods and services. For a number of reasons, the supply of human power with the necessary capacity to run marketing activities of business ventures has remained low in Ethiopia. Henceforth, capacity building in terms of skilled human power capable of running the marketing activities of such growing private business sector deservers a due attention to rationalize the degree program on Marketing Management.
Marketing Management program provides the ideal preparation for a career in marketing management. The department of marketing management prepares students to qualify for and excel in careers in marketing management as well as in other professions where the theory and practices of these disciplines can be applied. Careers in marketing are expected to remain plentiful in the future, and qualified job seekers will need to have an up-to-date education that addresses current marketing trends and the factors caused by an ever-changing economy. The program combines a core education in business and focuses on specific aspects related to various careers in the field of marketing.